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The FA | Play on the Pitch

An unforgettable experience bringing fans onto the hallowed turf of Wembley Stadium, celebrating the inclusive spirit of the England Football Family.

01

The Challenge

The FA needed to capture a once-in-a-lifetime fan experience at Wembley and communicate the inclusive spirit of the England Football Family.

02

The Objective

Document an unforgettable experience bringing fans onto the turf of Wembley Stadium and celebrate inclusivity within the game.

03

The Strategy

We captured the emotion of fans stepping onto the Wembley pitch, using the scale of the stadium and genuine reactions to convey both the magnitude of the moment and its inclusive message.

04

The Production