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The FA | The Greater Game
Celebrating the power of grassroots football and the positive impact the game has on players and communities across the country.
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The Challenge
The FA wanted to shine a light on grassroots football and communicate its wider social value, not just the results on the pitch.
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The Objective
Celebrate the power of grassroots football and the positive impact the game has on players and communities across the country.
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The Strategy
We told the story through the communities the game brings together, using authentic footage from the grassroots level to show that the 'greater game' is about far more than football.
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